World Heritage Site: Giving your business a marketing edge

Duration: one day workshop will include a complimentary lunch and refreshments (09:30 – 16:30).

Is your business making the most of being within the Derwent Valley Mills World Heritage Site? This workshop aims to provide you with the tools and insights to capitalise on this marketing opportunity to give your business a marketing edge!

Using the Derwent Valley Mills Using the Derwent Valley Mills World Heritage Site story, heritage and history, the workshop will inform you how to make the most of this to support your marketing on and offline. We will also cover use of hashtags the value of ‘marketing collectively’ to raise the profile of the area, the World Heritage Site and your business. The workshop will also include useful facts and figures about this unique part of Derbyshire so that you can talk confidently about the area, becoming an ambassadors of this World Heritage Site.

This workshop is open to all businesses within the Derwent Valley Mills World Heritage Site; from Matlock Bath to Derby and everywhere in between!

Delivered on our behalf by Dina Holland, Director, Peak Insight. Dina is enthusiastic and passionate about training and coaching and can break down complex business information into simple bite sized pieces in an enjoyable learning environment. She has over 30 years’ experience in business as a Business Owner, Sales & Marketing Senior Manager & Director, Business Teacher, Master Trainer, Learning & Development Assessor and World Host Trainer delivering numerous workshops and mentoring throughout the UK.

This workshop is being offered free of charge thanks to funding received from the Heritage Lottery Fund and Arts Council England as part of the Derwent Valley Mills World Heritage Site Great Place Scheme and the European Regional Development Fund as part of the Growing and Developing the Visitor Economy within Derbyshire Project.

By booking on to the workshop you are agreeing to attend, should you be unable to attend, failure to cancel your booking within 48 hours of the workshop will result in us invoicing you for £250 + VAT per person; the commercial cost of the session.

Register here;

18 February - World Heritage Site: Giving your business a marketing edge (Cromford)

19 February - World Heritage Site: Giving your business a marketing edge (Belper)

20 February - World Heritage Site: Giving your business a marketing edge (Derby)

21 February - World Heritage Site: Giving your business a marketing edge (Belper)

25 February - World Heritage Site: Knowing who your customers are (Cromford)

26 February - World Heritage Site: Knowing who your customers are (Belper)

28 February -  World Heritage Site: Knowing who your customers are (Belper)

1 March - World Heritage Site: Knowing who your customers are (Derby)

Marketing Peak District & Derbyshire Growing and Developing the Visitor Economy within Derbyshire                             

-       Supporting Market Towns

-       Delivery of new and emerging business support needs to boost competitiveness

To qualify for funding your business must be:

  • A visitor economy business (accommodation, attraction, activity provider, food and drink provider etc)
  • Based in Derbyshire (and their supply chain)
  • Be an SME (less than 250 FTE employees, have a balance sheet of less than €43m and/or turnover of less than €50m and not be more than 25% owned by another business that is not an SME

12 hours of business support is available at no cost for qualifying businesses thanks to  the project funding. If you wish to attend more than 12 hours of workshops then you may be charged at the commercial rate, however, if you are a member of Marketing Peak District & Derbyshire, there is no limit of events you can attend. 

To find out more about the business support workshops or becoming a member of Marketing Peak District & Derbyshire, please call 01246 212924.

 

Don't want to miss a thing?

Subscribe to our newsletter

All information will be treated in accordance with our privacy notice.