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Developing Derby as a Visitor Destination - Destination Management Plan 2020 – 2025
A Destination Management Plan (DMP) is a strategic tool for developing and managing a destination. The purpose of this DMP is to help Derby to develop as a visitor destination in order to increase and broaden the benefits of the visitor economy.
Derby attracts more than 8 million visitors annually, visitors to Derby contribute £426 million in economic impact and support over 5000 jobs in the sector.*
The strategy outlines three key strategic objectives for increasing the value of the Visitor Economy and the planned outcomes as a result of achieving these:
- Objective One: Support new product development that will increase visitor numbers, reach new audiences, enhance the visitor experience and/ or improve Derby’s reputation.
- Objective Two: Advocate for the visitor economy to inform and influence policies, planning and development of the city.
- Objective Three: Communicate a clear identity for the City of Derby that accurately expresses the unique and authentic visitor experience.
In a challenging economy it is more important than ever that people see Derby as a great place to live, work, visit, study and invest.
Download a copy of the Destination Management Plan 2020 – 2025
*(Global Tourism Solutions Ltd, Scarborough Tourism Economic Activity Monitor 2017.)